Realme C85pro Launch: Unifying Programmatic Reach for Maximum Device Awareness
The Challenge
To achieve maximum reach and brand awareness for the new Realme C85pro smartphone launch in Bangladesh, the campaign required a high-volume, hyper-targeted media strategy. The primary goal was to saturate key channels and high-value app placements with impression-based messaging to reach consumers currently using lower-priced devices.
The DV360 Solution
Using Display & Video 360 (DV360), a unified, multi-channel programmatic strategy was deployed over a short flight period. This approach allowed for centralized campaign management and frequency capping across various exclusive publisher deals and the open exchange, ensuring precise ad delivery to the target audience.
The core strategy involved:
Focused Geo-Targeting: Concentrating media spend in Bangladesh (Urban & Metro) areas to target the key consumer hubs.
Audience Segmentation: Implementing a strategic audience filter to target users based on a Device Price: Up to 20k criteria, identifying the core upgrade market for the C85pro.
Premium Inventory Access: Securing exclusive Inventory sources across high-traffic, popular mobile applications (including Truecaller, IMO, Mxplayer, MyBL App, and Gaming properties like Ludo King, Carrom, and 3 Patti) alongside the Programmatic DSP open exchange to guarantee substantial impression volume.
Unified Results and Key Takeaway
The programmatic campaign was successfully executed across six distinct channels, focusing entirely on impression delivery as the primary objective.
Total Campaign Scale: The combined effort targeted over 14.88 Million impressions.
Campaign Flight: Successfully deployed across all channels from 05-Nov-25 to 09-Nov-25 (5 days).
Targeting Precision: Audience targeting was successfully confined to the high-potential device upgrade market using the Device Price: Up to 20k segment and was geographically focused on Bangladesh (Urban & Metro).
Ad Formats: Utilization of Rich Media and Display/Banner assets ensured maximum creative engagement across the diverse inventory types.
Key Takeaway
By leveraging DV360's ability to orchestrate a complex media buy—combining guaranteed app deals with broad programmatic reach—Realme was able to efficiently maximize its impression delivery within a highly specific device-price audience segment in the urban markets of Bangladesh. The segmentation across specialized publishers and the open DSP ensured a robust, high-volume awareness campaign.