Samsung Galaxy A56 Launch Awareness

Objective

Achieve massive reach at an extremely efficient CPM using DV360’s premium Bangladesh inventory with strict 70%+ viewability control.

Primary Goal: Impressions
Success Metric: CPM (Target: $0.05)

Client Overview

Samsung Mobile Bangladesh needed rapid, cost-efficient awareness for the Galaxy A56 5G launch. With a competitive smartphone landscape and highly mobile-first consumers, Samsung required strong visibility across Dhaka’s most trusted digital environments.

Strategy

Geo-Focused Delivery

Exclusive targeting of Dhaka City to capture high-density smartphone buyers and urban digital audiences.

Premium Publisher Ecosystem

DV360’s SSP integrations enabled placement across top-tier Bangladeshi news, entertainment, and high-traffic platforms, ensuring strong engagement and reliable visibility without specifying exact outlets.

High-Viewability Display Activation

Display-only execution optimized for lightweight asset delivery, cross-device performance, and a minimum 70% viewability.

Cross-Device Coverage

Exposure delivered across Web + App, maximizing scale within Bangladesh’s mobile-first user base.

Execution Snapshot

Results

• 2.2M+ impressions delivered during the 20-day flight
  
  
  

• Achieved the target CPM of $0.05
  
  
  

• Maintained 70%+ viewability across curated inventory
  
  
  

• Stable pacing and efficient delivery despite tight budget constraints
  
  
  

Key Takeaways

• DV360 is highly effective for high-reach, low-CPM launches, even with modest spending
  
  
  

• Premium local inventory ensures credible, high-quality exposure
  
  
  

Viewability controls enhance impression quality and campaign impact