Scaling Premium Patient Consultations: Medlinks Aesthetics’ DV360 Healthcare Campaign

Reach The Right Customers

Personalized Demo

Overview

Medlinks Aesthetics, a premium cosmetic surgery and hair transplant clinic in India, wanted to generate high-quality patient leads while maintaining strong brand positioning.

Challenges

Existing campaigns struggled to reach affluent audiences.
High CPLs due to reliance on generic social and search channels.
Needed brand-safe placements across OTT/CTV to build trust. Our Strategy
Activated DV360 premium inventory: CTV, OTT, and healthcare-compliant display.
Built custom audiences targeting high-income professionals researching cosmetic procedures.
Implemented a remarketing funnel to move users from awareness → consultation booking.
A/B tested creatives with procedure-specific messaging and testimonials.

Results

CPL reduced by 38% compared to previous channels.
Consultation bookings increased +74% within 3 months.
2.8x ROAS achieved from patient acquisition campaigns.
Higher brand trust through premium, brand-safe ad environments.

Key Takeaway

With DV360, Medlinks efficiently scaled patient consultations, lowered lead costs, and positioned itself as a trusted premium healthcare provider.